All you need to do is........

This is a common statement by most people who are comfortable with computers. It is also used by most technical support staff and companies who support small businesses.

What many technical people fail to realize is that small business owners have no interest in doing it, no matter how easy it is. They want to run their business, not dabble with technology. They may recognize that doing regular backups, maintaining virus software, security, etc., is needed, but they don't want to think about it. They are busy doing other things. If they are comfortable with technology, they may do it (even then they often can't be bothered).

Most IT outsourcing companies that support small businesses operate as technicians, fixing problems when they come up. They know what should be done and tell the owners they should do it, but stop there. The don't think of the impact that these failures have on small businesses. They don't think of offering a service that eliminates the need for the business owner to think of such things as backup. The owner time is far more valuable focusing on revenues.

Large companies learned a long time ago, that it pays to prevent problems and they know that no business person wants to think about backup, security and virus. They want it prevented.
We need IT maintenance companies that provide service to small business, not just fix computers.

In my experience, I haven't found many IT Service companies that think this way. Most just want to fix problems, and maybe that's because most small business owners just want their problems fixed. I think small business owners need something different, but may not know how to ask.