What is Business Value from Information Technology?

I've made a number of posts to this BLOG talking about getting business value from Information Technology. In discussions with different people, I have found many different interpretations. I've often commented on the fact that many IT projects have failed to deliver business value, and often get lost in "successful technology implementations". In these cases, the operation was a success, but the patient died.

In order to clarify, I want to describe business value in terms that might be better understood. Business Value can be measured by:

• Cash Flow
• Sales
• Cost of Sales
• Cost of Administration

It's that simple. There are many aspects of each of these, but if you have enough cash to manage your business, you have adequate sales, and your costs are in line so that you can make a profit, you are OK.

When you take on a technology project, you are trying to drive improvement in one of those elements. If not, why are you doing it? You may be doing something to reduce waste, improve quality, reduce inventory, improve productivity, but the real goal is to improve one of these four items. If your expenditure in technology or other services doesn't return value here, then it is a failure.

An assignment with a client recently, outlined the following problem:

• The company had installed software a year ago yet was not using it effectively.
• They took too long to issue invoices - weeks, sometimes months.
• They had opportunities to grow the business, but were restricted due to cash flow.

The focus of our actions was on improved cash flow. Within three months, we were able to get the software operational, tracking business from order to cash, and significantly improving cash flow. With improved cash flow, the business can now invest in equipment that will provide growth in sales.

The world is not static. The business was constantly changing while this activity took place. Traditional methods of measuring benefits would not have been possible. What was obvious, is that the order to cash cycle was improved, allowing the business to invest in growth. The improved cash flow was measurable.