Small Business Dreams for Information Technology

I speak to many business people who are frustrated with technology. They see what others are getting, and would like to get it for themselves, but they don't like technology or are not comfortable with technology, therefore they get frustrated.

The technicians that are hired to do a job, take away the need for business owners to become technical, but they also take away the focus from the business.

What's the business owner to do? He/she is not comfortable with technology. The technicians speak a different language and always talk about how complex it is, and how the business person doesn't understand.

All of that is BULL! The reason that the business owner doesn't understand is that the technician is not knowledgeable enough to explain it. I have worked with technology for many years, and there is one thing that I have learned. When somebody is not very skilled, they cannot explain what they are doing. The really experienced people, understand how to explain things in meaningful terms.

As a non-technical business owner, what do you need to do?

Let's start with a dream. If you had the perfect world (for the non-technical business owner), what would you have? You would ask a business question and get an answer that you would understand. There would be no complex jargon, no "you don't understand", just simple answers to simple questions. If there was a need for learning, your supplier (internal or external), would help you learn what you need to know so that you could make the necessary decisions.

So, as a business owner, why don't you assume that this is the world that you live in? If you can't get an answer that you understand, is the technician willing to provide you with the learning, on your terms, so that you can make the proper decisions? If not, find another one. I don't mean that you have to become technical. If you have no interest in that, you shouldn't have to. The technician should be able to provide you with what you need without being a techie.

The key to all of this is focus and determination. Determination to not let technicians befuddle you with technical mumbo-jumbo.

Thry it! You might like! It works. I know it..
what would they like to see? How do they get it?